About Functional Nutriments

We research, develop and bring to market first-in-class nutraceuticals that support the critically-important biological process of apoptosis.

About Functional Nutriments

We research, develop and bring to market first-in-class nutraceuticals that support the critically-important biological process of apoptosis.

Our Roots

From Maui, Hawaii to the World - with Aloha.


Nature Doesn't Work In Isolation, So Neither Do We

Our roots are veterinary medicine in Maui, Hawaii. It’s moving to think of Dr. Demian Dressler, DVM, on his island home, researching dietary apoptogens, working with clients to see how they work in real life, formulating a blend of his own that could help dogs, conducting a pilot trial for Apocaps® CX to establish safety, and asking other veterinarians for their feedback.

And yet, Dr. Dressler didn’t do it all by himself. We deploy an inter-disciplinary team of scientific experts to create, make and refine our cutting-edge nutraceuticals, including veterinary oncologists, PhD’s in biochemistry, and dozens of highly trained and skilled specialists.

These professionals bring decades of wisdom, knowledge, and experience from their different fields to our evidence-based approach – and together, we create one-of-a-kind formulas.

For a long time, thinkers and creators and researchers have taken a “one molecule” approach. They tried to isolate “one problem” and find “one solution.” But that approach rarely stumbles upon a magical silver bullet.

We take nature as our model. We go back to fundamental biological basics to see how the body works. We look for patterns, we ask big questions about the big picture, and we take inspiration from other disciplines and fields.

Just like Newton “found” gravity by observing a consistent pattern in the natural world, we “find” our formulas by observing what happens when apoptogens work together. That’s why we offer a blend of apoptogens: nature does not operate in a vacuum.

We count ourselves lucky to be on the forefront of the larger interdisciplinary movement that connects cutting-edge research with practical clinical experience to support natural, normal health – and increases quality of life.


Functional Nutriments' groundbreaking product, Apocaps®, has received interest from the esteemed National Institutes of Health in Washington, DC. In a pivotal moment of recognition, our company was granted a substantial award of a quarter million dollars in 2010. This funding was specifically designated to "Develop Cancer Chemosensitizer & Radiosensitizer Using Bioavailable Dietary Apoptogens."

This significant milestone prompted a critical decision for our company in its early stages: should we continue down the path of nutraceuticals, or shift towards becoming a pharmaceutical entity, producing synthetic versions of our dietary apoptogens? After much contemplation and soul-searching, we ultimately committed to the nutraceutical route. This choice, while requiring us to relinquish the prestigious and potentially lucrative grant, has proven to be a decision we are grateful for.

By staying true to our commitment to nutraceuticals, we have seen the profound impact of Apocaps® on the well-being of countless dogs around the world. This journey has reinforced our belief in the power of natural dietary solutions and solidified our dedication to providing products that promote health and vitality in the most wholesome way possible.

Our Founders

James Jacobson

Co-Founder, CEO

James Jacobson has founded several companies and is a serial entrepreneur whose career in the past two decades has primarily been focused on serving dog lovers. His portfolio includes four businesses that have an overarching mission of improving the quality of life for dogs and the people who love them. He is a graduate of the University of Virginia and lives with his wife and dogs in Maui, Hawaii.

Dr. Demian Dressler

Co-Founder, Formulator

Dr. Demian Dressler is the creator of Apocaps® CX and all of our other nutraceuticals. He's also the owner of South Shore Veterinary Care, a full-service veterinary hospital in Maui, Hawaii, Dr. Dressler studied Animal Physiology and received a Bachelor of Science degree from the University of California at Davis before earning his Doctorate in Veterinary Medicine from Cornell University.

Formulated in Hawaii.
Made in the USA.
Sold Around the World.